Blog

  • Boost Your Art Business with Content Marketing: Tips for Galleries, Artists, and Other Art Brands

    To thrive in the contemporary fast-paced, digitally-driven world, art brands including galleries, art magazines, and artists need to harness the potential of content marketing by creating content that is not only informative, engaging, well-organised, and aesthetically cohesive, but also resonates with their target audience. Employing impactful digital marketing tactics whilst being aware of best artContinue…

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  • 10 Impactful Mental Health Campaigns Launched by Mental Health Organisations

    Mental Health Awareness campaigns that help destigmatise mental illness and normalise our general discourse surrounding mental health have gained momentum as more and more people have become aware of the importance of tackling the topic of mental health in a tactful, empathetic, and authentic manner, whilst promoting an approach based on kindness and transparency. PartlyContinue…

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  • Social Media Content Ideas for the Mental Health Sector

    Whether you are a mental health professional aiming to establish a striking digital presence whilst marketing your services and promoting your expertise or an organisation planning to stand out in the virtual space by adding value to people’s lives through impactful content, here are some stimulating ideas to incorporate in your social media strategy forContinue…

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  • On Narcissism and Codependency

    In a relentless and often uncompromising pursuit of perfection and admiration through various methods of enhancing their self-image, a narcissist (a person with Narcissistic Personality Disorder) inevitably feels drawn towards those who exhibit so-called ‘codependent’ traits: they maintain and boost the narcissist’s self-image, providing narcissistic supply, as well as enabling their toxic ways and influence.Continue…

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  • Lifting the veil on Depersonalisation/Derealisation Disorder

    Have you ever had a feeling that the world around you is unreal or unfamiliar? That living is like navigating the dream world, that there’s a veil between you and the rest of the world, or that you are an external observer of your own mental processes or body sensations? Perhaps you felt detached fromContinue…

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  • Visual Branding Tips for Social Media in the Arts

    In the world of art and, more widely, in the creative industries, social media is a powerful tool for showcasing artworks, connecting with your ideal audience, and building your brand. However, with the ubiquity and abundance of content on social media, it can be challenging to stand out from the crowd. Creating an aesthetically strikingContinue…

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  • Creating a Successful Social Media Strategy

    Knowing the components of an effective, successful social media strategy is vital for any art company or artist who has rightly acknowledged the value of building a strong digital presence. 1. Define Your Brand Purpose and Mission Statement Who are you? Your brand purpose should be expressed clearly and should guide all your social mediaContinue…

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  • Embracing Change: Video Content on Instagram and Tips for the Art World

    As you may have heard, Adam Mosseri, the head of Instagram, has recently announced that Instagram will start leaning into (to use his exact words) video content more in order to stay relevant and compete with or, as some may say, emulate, another particularly popular social media platform, TikTok. I will ponder these news mainlyContinue…

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