Virality is usually treated as a clean win: more reach, more visibility, more “impact.” In many industries that might be mostly true. But in mental health content, virality behaves less like a spotlight and more like a force multiplier—amplifying not only the message, but the misunderstandings, projections, and relational dynamics that gather around the message.Continue reading “The Ethics of Virality in Mental Health”
Tag Archives: mental health
The Attention Economy vs the Inner World
“Capture attention.” “Hook them in three seconds.” “Stop the scroll.” These phrases are so normal in marketing that they’ve become invisible—like the air around the work. But in mental health and wellness spaces, they carry a quiet contradiction. Because healing, more often than not, involves restoring the very capacities that the attention economy erodes: patience,Continue reading “The Attention Economy vs the Inner World”
From “Content Ideas” to “Content Architecture”
Most people approach social media with ideas: a topic they could cover, a thought they had this morning, a quote that resonated, a lesson they learned with a client (safely anonymised), a feeling they want to translate into language. This is normal—and in a way, it’s honest. Ideas are how the mind reports what it’sContinue reading “From “Content Ideas” to “Content Architecture””
Reel Ideas for Mental Health Brands (That Educate, Engage, and Feel Safe)
Short-form video doesn’t have to be noisy to be effective. For mental health and wellness brands, Reels work best when they are ethical, accessible, and paced for the nervous system. This guide gathers practical Reel ideas—complete with language you can use—that educate, normalise, and invite gentle action without making clinical claims. Whether you’re a therapist,Continue reading “Reel Ideas for Mental Health Brands (That Educate, Engage, and Feel Safe)”
Same Symptoms, Different Brains: What a New MRI Study Means for Depression Care
For years, we’ve talked about depression as if it were one thing — with a standard checklist of symptoms and a trial-and-error path through treatment. A powerful new study challenges that idea in a big way. Using thousands of MRI scans from the UK Biobank, researchers found that people who share the same symptoms —Continue reading “Same Symptoms, Different Brains: What a New MRI Study Means for Depression Care”
Gaslighting vs. Compassionate Communication: The Impact of Our Words
We now have a clearer understanding of how language does more than “express” experience—it can organise it. In everyday interaction, word choice shapes what counts as real, reasonable, and worth responding to. This matters for mental health because psychological safety is not built only through intentions; it is built through repeated micro-moves in conversation: whatContinue reading “Gaslighting vs. Compassionate Communication: The Impact of Our Words”
Diana Marin Digital 