Virality is usually treated as a clean win: more reach, more visibility, more “impact.” In many industries that might be mostly true. But in mental health content, virality behaves less like a spotlight and more like a force multiplier—amplifying not only the message, but the misunderstandings, projections, and relational dynamics that gather around the message.Continue reading “The Ethics of Virality in Mental Health”
Tag Archives: social media content for mental health brands
The Attention Economy vs the Inner World
“Capture attention.” “Hook them in three seconds.” “Stop the scroll.” These phrases are so normal in marketing that they’ve become invisible—like the air around the work. But in mental health and wellness spaces, they carry a quiet contradiction. Because healing, more often than not, involves restoring the very capacities that the attention economy erodes: patience,Continue reading “The Attention Economy vs the Inner World”
From “Content Ideas” to “Content Architecture”
Most people approach social media with ideas: a topic they could cover, a thought they had this morning, a quote that resonated, a lesson they learned with a client (safely anonymised), a feeling they want to translate into language. This is normal—and in a way, it’s honest. Ideas are how the mind reports what it’sContinue reading “From “Content Ideas” to “Content Architecture””
Diana Marin Digital 