Boost Your Art Business with Content Marketing: Tips for Galleries, Artists, and Other Art Brands

To thrive in the contemporary fast-paced, digitally-driven world, art brands including galleries, art magazines, and artists need to harness the potential of content marketing by creating content that is not only informative, engaging, well-organised, and aesthetically cohesive, but also resonates with their target audience. Employing impactful digital marketing tactics whilst being aware of best artContinue reading “Boost Your Art Business with Content Marketing: Tips for Galleries, Artists, and Other Art Brands”

Social Media Content Ideas for the Mental Health Sector

Whether you are a mental health professional aiming to establish a striking digital presence whilst marketing your services and promoting your expertise or an organisation planning to stand out in the virtual space by adding value to people’s lives through impactful content, here are some stimulating ideas to incorporate in your social media strategy forContinue reading “Social Media Content Ideas for the Mental Health Sector”

Visual Branding Tips for Social Media in the Arts

In the world of art and, more widely, in the creative industries, social media is a powerful tool for showcasing artworks, connecting with your ideal audience, and building your brand. However, with the ubiquity and abundance of content on social media, it can be challenging to stand out from the crowd. Creating an aesthetically strikingContinue reading “Visual Branding Tips for Social Media in the Arts”

Embracing Change: Video Content on Instagram and Tips for the Art World

As you may have heard, Adam Mosseri, the head of Instagram, has recently announced that Instagram will start leaning into (to use his exact words) video content more in order to stay relevant and compete with or, as some may say, emulate, another particularly popular social media platform, TikTok. I will ponder these news mainlyContinue reading “Embracing Change: Video Content on Instagram and Tips for the Art World”