Tag Archives: writing

The Ethics of Virality in Mental Health

Virality is usually treated as a clean win: more reach, more visibility, more “impact.” In many industries that might be mostly true. But in mental health content, virality behaves less like a spotlight and more like a force multiplier—amplifying not only the message, but the misunderstandings, projections, and relational dynamics that gather around the message.Continue reading “The Ethics of Virality in Mental Health”

Reel Ideas for Mental Health Brands (That Educate, Engage, and Feel Safe)

Short-form video doesn’t have to be noisy to be effective. For mental health and wellness brands, Reels work best when they are ethical, accessible, and paced for the nervous system. This guide gathers practical Reel ideas—complete with language you can use—that educate, normalise, and invite gentle action without making clinical claims. Whether you’re a therapist,Continue reading “Reel Ideas for Mental Health Brands (That Educate, Engage, and Feel Safe)”