Blog

  • Reel Ideas for Mental Health Brands (That Educate, Engage, and Feel Safe)

    Short-form video doesn’t have to be noisy to be effective. For mental health and wellness brands, Reels work best when they are ethical, accessible, and paced for the nervous system. This guide gathers practical Reel ideas—complete with language you can use—that educate, normalise, and invite gentle action without making clinical claims. Whether you’re a therapist,

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  • Same Symptoms, Different Brains: What a New MRI Study Means for Depression Care

    For years, we’ve talked about depression as if it were one thing — with a standard checklist of symptoms and a trial-and-error path through treatment. A powerful new study challenges that idea in a big way. Using thousands of MRI scans from the UK Biobank, researchers found that people who share the same symptoms —

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  • Gaslighting vs. Compassionate Communication: The Impact of Our Words

    Today we understand better than before how language can subtly influence mental health. Gaslighting tactics which invalidate people’s emotions represent harmful behaviours that create permanent emotional damage. Respectful communication establishes trust and understanding between people while nurturing empathy. This article illustrates the differences between everyday words used in gaslighting and polite words used in respectful

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  • Boost Your Art Business with Content Marketing: Tips for Galleries, Artists, and Other Art Brands

    To thrive in the contemporary fast-paced, digitally-driven world, art brands including galleries, art magazines, and artists need to harness the potential of content marketing by creating content that is not only informative, engaging, well-organised, and aesthetically cohesive, but also resonates with their target audience. Employing impactful digital marketing tactics whilst being aware of best art

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  • 10 Impactful Mental Health Campaigns Launched by Mental Health Organisations

    Mental Health Awareness campaigns that help destigmatise mental illness and normalise our general discourse surrounding mental health have gained momentum as more and more people have become aware of the importance of tackling the topic of mental health in a tactful, empathetic, and authentic manner, whilst promoting an approach based on kindness and transparency. Partly

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  • Social Media Content Ideas for the Mental Health Sector

    Whether you are a mental health professional aiming to establish a striking digital presence whilst marketing your services and promoting your expertise or an organisation planning to stand out in the virtual space by adding value to people’s lives through impactful content, here are some stimulating ideas to incorporate in your social media strategy for

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  • On Narcissism and Codependency

    Match made in hell In a relentless and often uncompromising pursuit of perfection and admiration through various methods of enhancing one’s self-image, the narcissist (person with Narcissistic Personality Disorder) inevitably feels drawn towards those who exhibit codependent traits: they maintain and boost the narcissist’s self-image, providing narcissistic supply, as well as enabling their toxic ways

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  • Lifting the veil on Depersonalisation/Derealisation Disorder

    Have you ever had a feeling that the world around you is unreal or unfamiliar, that living is like navigating the dream world, that there’s a veil between you and the rest of the world, or that you are an external observer of your own mental processes or body sensations? Perhaps you felt detached from

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  • Visual Branding Tips for Social Media in the Arts

    In the world of art and, more widely, in the creative industries, social media is a powerful tool for showcasing artworks, connecting with your ideal audience, and building your brand. However, with the ubiquity and abundance of content on social media, it can be challenging to stand out from the crowd. Creating an aesthetically striking

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  • Creating a Successful Social Media Strategy

    Knowing the components of an effective, successful social media strategy is vital for any art company or artist who has rightly acknowledged the value of building a strong digital presence. 1. Define Your Brand Purpose and Mission Statement Who are you? Your brand purpose should be expressed clearly and should guide all your social media

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