In the world of art and, more widely, in the creative industries, social media is a powerful tool for showcasing artworks, connecting with your ideal audience, and building your brand. However, with the ubiquity and abundance of content on social media, it can be challenging to stand out from the crowd. Creating an aesthetically strikingContinue reading “Visual Branding Tips for Social Media in the Arts”
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Embracing Change: Video Content on Instagram and Tips for the Art World
As you may have heard, Adam Mosseri, the head of Instagram, has recently announced that Instagram will start leaning into (to use his exact words) video content more in order to stay relevant and compete with or, as some may say, emulate, another particularly popular social media platform, TikTok. I will ponder these news mainlyContinue reading “Embracing Change: Video Content on Instagram and Tips for the Art World”